Our process
Discover. Strategize. Execute. Optimize.
A clear, repeatable process keeps every engagement grounded in evidence and moving forward. Here is what happens at each stage — and what you receive.
Discover
UnderstandBefore recommending anything, we make sure we understand your business, your customers and your current marketing — including what is already working.
What happens
- Stakeholder interviews with leadership, marketing and sales
- Review of goals, budgets, constraints and previous activity
- Audit of advertising accounts, analytics, tracking and consent setup
- Website, content and conversion review
- Competitor and market scan
What you receive
- Discovery summary and key findings
- Tracking and data quality assessment
- List of quick fixes and larger opportunities
Strategize
DecideWe turn findings into a focused plan: what to do, in what order, with what budget logic and how success will be judged.
What happens
- Agree business objectives and allowable costs
- Define audiences, positioning and key messages
- Assign each channel and campaign a clear role
- Set KPIs, definitions and reporting cadence
- Prioritise tests and improvements
What you receive
- Written strategy and roadmap
- Measurement plan
- Budget and channel plan
- Test backlog
Execute
Build & launchCampaigns, creative, content and tracking are built carefully, checked thoroughly and launched with monitoring in place.
What happens
- Implement or repair tracking and consent integration
- Build campaigns, audiences and bidding approaches
- Produce creative, landing pages and content
- Complete compliance reviews where required
- Run launch quality assurance
What you receive
- Live campaigns and assets
- Verified conversion tracking
- Launch checklist record
Optimize
Learn & improveWe review performance on a steady rhythm, test deliberately and move investment toward what the evidence supports.
What happens
- Weekly performance and health checks
- Monthly reporting with commentary and recommendations
- Structured creative, audience and landing page tests
- Quarterly strategic reviews
- Documentation of learnings
What you receive
- Regular reports and dashboards
- Test results library
- Updated plans and priorities
Working together
How collaboration works.
The details are agreed with each client, but these practices are constant.
A named point of contact
One person who knows your account and coordinates the work.
Regular check-ins
A meeting rhythm agreed at the start and adjusted as needed.
Access you control
You own your accounts and can review or revoke our access at any time.
Written records
Plans, decisions and results documented so nothing depends on memory.
Ready to start with discovery?
A strategy call is the first step. It helps us understand your situation and helps you decide whether we are the right partner.