E-commerce Growth Marketing
Online store growth that respects your margins.
We help e-commerce brands acquire customers efficiently, improve store conversion and encourage repeat purchases — with measurement that reflects profit, not just revenue.
E-commerce Growth
Revenue is a vanity metric if the margin is not there.
E-commerce marketing has a direct feedback loop: spend, orders and revenue are visible quickly. That visibility can be misleading. A campaign can look successful on revenue while selling low-margin products to customers who never return.
We build e-commerce programmes around contribution and customer value. That means structuring shopping campaigns by product economics, improving product data, prioritising the products and categories that matter most and encouraging second and third purchases.
Because acquisition costs tend to rise as you scale, store conversion and retention are part of every engagement. Small improvements to product pages, checkout and post-purchase communication compound over time.
Business applications
Where e-commerce growth makes a difference.
Acquisition, retention and merchandising support for online stores that want profitable, sustainable growth.
Scaling shopping campaigns
Structure Google Shopping and Performance Max around product margins and priorities.
Improving product feeds
Enrich titles, attributes and categorisation to improve relevance and visibility.
Building retention
Plan consent-based email and lifecycle programmes that encourage repeat purchases.
Lifting store conversion
Improve product pages, navigation and checkout through research and testing.
Detailed capabilities
What the work includes.
Every engagement is scoped to your needs. These are the capabilities we most often bring to e-commerce growth work.
Shopping and Performance Max campaigns
Product grouping by margin and performance, feed-based targeting and budget allocation by priority.
Product feed optimisation
Merchant Center diagnostics, attribute enrichment, supplemental feeds and policy compliance.
Paid social for e-commerce
Catalogue and creative-led campaigns that introduce products to new audiences.
Lifecycle and retention marketing
Welcome, post-purchase, replenishment and win-back journeys sent with appropriate consent under CASL and other applicable laws.
Store conversion optimisation
Product page, collection page, search and checkout improvements.
Margin-aware measurement
Reporting that incorporates product costs, returns and new versus returning customers where data allows.
Process & methodology
How we approach it.
A clear sequence, adapted to your situation. Every stage ends with something you can review.
Understand the economics
Map margins, average order values, return rates and customer value.
Fix the foundations
Repair tracking, product data and key store experience issues.
Acquire efficiently
Launch or restructure campaigns around product priorities.
Retain and grow
Build retention programmes and optimise for repeat purchases.
The second purchase tells you more about your marketing than the first.
FAQ
Questions about e-commerce growth.
Have another question? Contact our team or browse the full FAQ.
Which e-commerce platforms do you work with?
Our marketing work is largely platform-agnostic. We regularly encounter major hosted and self-hosted e-commerce platforms and will confirm any platform-specific technical requirements during scoping.
Can you help with Google Merchant Center issues?
Yes. We diagnose and help resolve feed errors, product disapprovals and data quality issues, and support policy compliance. Final decisions on account suspensions or reviews rest with Google.
Do you handle email marketing?
We plan and build lifecycle and retention programmes and can manage campaigns in your email platform. Commercial electronic messages must comply with Canada’s Anti-Spam Legislation (CASL) and other applicable laws, which includes having appropriate consent.
How do you measure profitability rather than revenue?
Where you can share product cost and return data, we incorporate it into reporting and campaign structure. Where that is not possible, we use proxies such as product category margins and new customer rates.
Related services
Let’s talk about e-commerce growth.
Share a little about your goals and current situation. We will come back with questions, an initial perspective and suggested next steps.